Example of Analyzing Results (Content Rules)

The ads generally ran from 16-06 to 23-06 give or take a day.Here are their results analysis after two and a half weeks – 05-07-23. What was being tested? Was the heading of Youtility the cause for less CTR*? If the results show that the ratio here is higher than at Youtility, it would be …

Measuring The Last Content Piece (Youtility)​

A live example of analysis and improvement of a content cycle (Youtility). Could you do something similar? What was being tested? (One thing) Reverting to the old – long blog post format. Main metric results Youtility’s blog post and YouTube video finished their cycle on 5th of May, while the ads ran from 6th to …

3 Content Rules To APPLY NOW

Here are 3 Content Rules you could ACTUALLY APPLY. With examples! Let´s get to improving your content! Animated Video 1. Have a Clear Success Measure (Content Rule 3: Build Momentum) “Good content always has an objective; It’s created with intent. It therefore carries triggers to action.” Ann Handley & C.C. Chapman Tweet It is nothing …

Youtility Simple Summary and 3 Takeaways (Good Book)

A concise overview of the book that Joe Pulizzi suggests, and 3 Takeaways for Content Creators.Let´s see what Youtility by Jay Baer has to offer. Animated Summary Decision Process A book that was suggested in the previous book I summarized – Content Inc. and I also thought I heard Nathan Berry say, he puts a …

Content Inc a Good (81/100) Book

Indecision when picking a book needs to be fought with Rating (6 Parameters) Narration Clarity of Speech How clear and understandable was the voice? 6/6 Fluency Were there any gulps, voice jumps? Recording interruptions? The higher the score – the less interruptions. 6/6 Expressing Emotions How much does it sound as if the narrator was …

3 Content Inc. Ideas To Apply In Your Content

Finally a book that is just specifically for content creators (Starting without a product). !Disclaimer – The hyperlink of ConvertKit used in the post is an affiliate link. If you get a paid membership through it I will be compensated (at no additional cost to you). That said, I do not recommend or not recommend …

Marketing 4.0 – 3 True Applications for Content Marketers

Are you desperate for information you could actually finally apply? As a content creator myself I have extracted for you 3 concepts that can be applied from the book, and that I have applied myself(or at least started applying). So let’s get straight into it. !Disclaimer – This blog post contains affiliate links and I …

Marketing 4.0 Rating of 1 to 100

Let’s try to make this close to an objective one. !Disclaimer – This post contains an affiliate link, and if you purchase through it I might receive a small compensation, at no additional cost to you. Rating (6 Parameters) Narration Clarity of Speech How clear and understandable was the voice? Some word’s pronounciation is hard …

Claude Hopkins Scientific Advertising Wisdom for Content Creators

Here are 7 useful advertising principles to help you improve your content from the fundamental advertising book of Claude Hopkins – Scientific Advertising. (1923) which is recommended by the giants Garry Halbert and David Ogilvy. Animated Summary 1. Test, test, test The main idea in the book is that advertising should be scientific. What does it mean?Well, only when …

Claude Hopkins Scientific Advertising Why 64/100?

Claude Hopkins Scientific Advertising Book rating on a 1-to-100 scale (Narrated by Paul Jones) Rating (5 Parameters) Narration Clarity of Speech How clear and understandable was the voice?Most of the time it is clear and understandable, but since I also had the PDF version I know that some words were misread.  4/6 via GIPHY Fluency Were …