https://vimeo.com/922095498?share=copy Are you ready to help your content take off like the above airplane? If you are, here are 10 copywriting lessons that stood out for me from The Boron Letters that you may start applying in your life and content TODAY. Video Summary 1. Health First Gary starts his book with a rant about …
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How to make video ads of Tested Advertising Methods produce more CTR and eventually more than 0 leads? (Part 2 – Video)Two types of video ads will be analyzed – Facebook and YouTube. Google (YouTube) Ad Results – Getting The View How many views TAM* got comparing to other content pieces?(Budget: 10$, Duration: 1 week.) …
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How to get more than 0 Leads in the next blog post. Main Goal, 1 Or More Leads (FAILED) The goal: 1 or more Email leads from forms of Tested Advertising Methods.Why? – (Other forms may get leads from this and other content, so it’s unsure and they don’t count.) Timeframe: During the period the ad ran (14.10 …
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Should you read the whole book or is the main blog post enough?Maybe the numbers will tell the story. Rating (5 Parameters) Narration – Not an Audiobook Plot Is there a storyline? How connected is one Idea to the one before it? Answer: It definitely feels like quite a captivating book,even though it just contains marketing principles, …
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In 2023, what 5 ideas can you, a content creator, apply from this old-school advertising book from 1942? Animated Summary First, Why Should I Trust This Book? – The contributions of Victor O. Schwab to the mail order ads of the book How to Win Friends and Influence People by Dale Carnegie, helped make it a …
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Get inspiration from the analysis of Robert Collier Letter Book’s Ad Performance. Ads ran on 14.08-21.08.23 Started writing this analysis at 04.09.23 Main Goal Get 1 or more leads during one week after launching the ad – Not reached. Leads in the period of 14.08-21.08 – ConvertKit – Click to Open in New Window Overall …
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Tested Advertising Methods’ rating is 87/100 according to these 5 parameters Man silhouette – Representing Fred E. Hahn Tested Advertising Methods book .,..,,,,,cover John Caples Rating (5 Parameters) Narration (Not Rated) I used the text version, not sure audio is available – None/None 1. Plot Is there a storyline? How connected is one Idea to the …
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4 Tested Advertising Methods that may help you make your content attractive. -Taken from the fifth edition of Tested Advertising Methods by John Caples (Revised by Fred E. Hahn – 1998) Man silhouette – Representing Fred E. Hahn Tested Advertising Methods book .,..,,,,,cover John Caples Video Summary METHOD 1: Use These Five Rules for Writing …
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On these 6 measurements, the book rates 85/100 in my opinion. Rating (6 Parameters) Narration (19/20) Clarity of Speech Q: How clear and understandable was the voice? A: Excellent quality of voiceover. 7/7 Fluency Q: Were there any gulps, voice jumps? Recording interruptions? The higher the score – the less interruptions. A: Again excellent quality of voiceover. The only …
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What sales letter lessons could you learn from The Robert Collier Letter Book and apply in your content? “…a basic education in valid advertising principles.” Gary Halbert, Praised Copywriter, Author Tweet Note: for the analysis and measurement of the previous post Content Inc click here Animated Video 6 Ways To Sell Using Human Nature Robert …
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