Get inspiration from the analysis of Robert Collier Letter Book’s Ad Performance. Ads ran on 14.08-21.08.23 Started writing this analysis at 04.09.23 Main Goal Get 1 or more leads during one week after launching the ad – Not reached. Leads in the period of 14.08-21.08 – ConvertKit – Click to Open in New Window Overall …
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Tested Advertising Methods’ rating is 87/100 according to these 5 parameters Man silhouette – Representing Fred E. Hahn Tested Advertising Methods book .,..,,,,,cover John Caples Rating (5 Parameters) Narration (Not Rated) I used the text version, not sure audio is available – None/None 1. Plot Is there a storyline? How connected is one Idea to the …
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4 Tested Advertising Methods that may help you make your content attractive. -Taken from the fifth edition of Tested Advertising Methods by John Caples (Revised by Fred E. Hahn – 1998) Man silhouette – Representing Fred E. Hahn Tested Advertising Methods book .,..,,,,,cover John Caples Video Summary METHOD 1: Use These Five Rules for Writing …
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On these 6 measurements, the book rates 85/100 in my opinion. Rating (6 Parameters) Narration (19/20) Clarity of Speech Q: How clear and understandable was the voice? A: Excellent quality of voiceover. 7/7 Fluency Q: Were there any gulps, voice jumps? Recording interruptions? The higher the score – the less interruptions. A: Again excellent quality of voiceover. The only …
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What sales letter lessons could you learn from The Robert Collier Letter Book and apply in your content? “…a basic education in valid advertising principles.” Gary Halbert, Praised Copywriter, Author Tweet Note: for the analysis and measurement of the previous post Content Inc click here Animated Video 6 Ways To Sell Using Human Nature Robert …
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The ads generally ran from 16-06 to 23-06 give or take a day.Here are their results analysis after two and a half weeks – 05-07-23. What was being tested? Was the heading of Youtility the cause for less CTR*? If the results show that the ratio here is higher than at Youtility, it would be …
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A live example of analysis and improvement of a content cycle (Youtility). Could you do something similar? What was being tested? (One thing) Reverting to the old – long blog post format. Main metric results Youtility’s blog post and YouTube video finished their cycle on 5th of May, while the ads ran from 6th to …
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Here are 3 Content Rules you could ACTUALLY APPLY. With examples! Let´s get to improving your content! Animated Video 1. Have a Clear Success Measure (Content Rule 3: Build Momentum) “Good content always has an objective; It’s created with intent. It therefore carries triggers to action.” Ann Handley & C.C. Chapman Tweet It is nothing …
A concise overview of the book that Joe Pulizzi suggests, and 3 Takeaways for Content Creators.Let´s see what Youtility by Jay Baer has to offer. Animated Summary Decision Process A book that was suggested in the previous book I summarized – Content Inc. and I also thought I heard Nathan Berry say, he puts a …
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Indecision when picking a book needs to be fought with Rating (6 Parameters) Narration Clarity of Speech How clear and understandable was the voice? 6/6 Fluency Were there any gulps, voice jumps? Recording interruptions? The higher the score – the less interruptions. 6/6 Expressing Emotions How much does it sound as if the narrator was …
