What sales letter lessons could you learn from The Robert Collier Letter Book and apply in your content? “…a basic education in valid advertising principles.” Gary Halbert, Praised Copywriter, Author Tweet Note: for the analysis and measurement of the previous post Content Inc click here Animated Video 6 Ways To Sell Using Human Nature Robert …
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The ads generally ran from 16-06 to 23-06 give or take a day.Here are their results analysis after two and a half weeks – 05-07-23. What was being tested? Was the heading of Youtility the cause for less CTR*? If the results show that the ratio here is higher than at Youtility, it would be …
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A live example of analysis and improvement of a content cycle (Youtility). Could you do something similar? What was being tested? (One thing) Reverting to the old – long blog post format. Main metric results Youtility’s blog post and YouTube video finished their cycle on 5th of May, while the ads ran from 6th to …
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Here are 3 Content Rules you could ACTUALLY APPLY. With examples! Let´s get to improving your content! Animated Video 1. Have a Clear Success Measure (Content Rule 3: Build Momentum) “Good content always has an objective; It’s created with intent. It therefore carries triggers to action.” Ann Handley & C.C. Chapman Tweet It is nothing …
A concise overview of the book that Joe Pulizzi suggests, and 3 Takeaways for Content Creators.Let´s see what Youtility by Jay Baer has to offer. Animated Summary Decision Process A book that was suggested in the previous book I summarized – Content Inc. and I also thought I heard Nathan Berry say, he puts a …
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Indecision when picking a book needs to be fought with Rating (6 Parameters) Narration Clarity of Speech How clear and understandable was the voice? 6/6 Fluency Were there any gulps, voice jumps? Recording interruptions? The higher the score – the less interruptions. 6/6 Expressing Emotions How much does it sound as if the narrator was …
Finally a book that is just specifically for content creators (Starting without a product). !Disclaimer – The hyperlink of ConvertKit used in the post is an affiliate link. If you get a paid membership through it I will be compensated (at no additional cost to you). That said, I do not recommend or not recommend …
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Are you desperate for information you could actually finally apply? As a content creator myself I have extracted for you 3 concepts that can be applied from the book, and that I have applied myself(or at least started applying). So let’s get straight into it. !Disclaimer – This blog post contains affiliate links and I …
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Let’s try to make this close to an objective one. !Disclaimer – This post contains an affiliate link, and if you purchase through it I might receive a small compensation, at no additional cost to you. Rating (6 Parameters) Narration Clarity of Speech How clear and understandable was the voice? Some word’s pronounciation is hard …
Here are 7 useful advertising principles to help you improve your content from the fundamental advertising book of Claude Hopkins – Scientific Advertising. (1923) which is recommended by the giants Garry Halbert and David Ogilvy. Animated Summary 1. Test, test, test The main idea in the book is that advertising should be scientific. What does it mean?Well, only when …
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