Here we go,
Contagious by Jonah Berger.
Book on Marketing
( Post is cut into three parts for your comfortability Decision – on how I made the decision to take that book, Review – on what the book contains and my opinion of it, Obtaining options- don’t think there is a need to clarify, got to mention there are two free options there. Each of the parts is headlined with these words, Decision, Review and Obtaining options with a caps lock, for your convenience if you wouldn’t like to read one of the parts. )
-DECISION:
List of 22 best marketing books:
First in order to find a book of choice I went on to find a list of marketing books, as I knew that this is the subject I am interested in and stepped into that blog: https://blog.useproof.com/best-marketing-books/
Then I attempted to analize each with the decision process as described in Patrick’s valuetainment’s video –
Link to original post: How to Choose Books Correctfully
So those are the criteria which helped me to decide to read this book
1. Author – Jonah Berger is a Professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. (Appears this person has devoted his life to marketing)
2. Subject – Marketing, could help me promote my page, I started with it in mind already.
3. Reviews – Overall the reviews were good but nothing outstanding, it was pretty similar in all the books So I used the summary on audible and on this blog as aid.
4. Credibility- It is said in the audible description that this book has already been sold in 9 countries, so it had to achieve some level of success, which means it is worth reading…
Plus add the fact that Making a decision promptly is quite important and that I am going to read more books on the subject. Aaanyway I took this one, and In my opinion this one was worth it 🙂
A quote on decision making by Napoleon Hill
-REVIEW:
Have you ever told a friend about an excellent product you use? Ever advised people to read a certain piece of knowledge on the internet? Of course you did, there is a certain thought process that makes us do It, and that is what is discussed in this book.
Or short “How to make people talk about our specific product or Idea or cause”
This book could be referred to as the guide to “Word of mouth” marketing which is, according to Jonah the best way of marketing, because it is free and most trustworthy (Makes sense you will trust a friend more than an advertisement because he will tell you the truth for sure right?).
Throughout the book Jonah explains 6 Principles by which to develop word of mouth marketing or “how to make people talk”.
In contrast to the other two books I’ve listened to last 2 weeks this one is even more story oriented. So I hope It will help me remember the principles in the long term.
Because we remember stories better than we do certain terms
If you guys wanna advertise some product or get more attention to your social media post, I’m sure you will find a few pieces of useful information in here.
Finally this is my first book on Marketing as Marketing
(Last two were connected to marketing but not about marketing directly)
But from what it looks it was quite a good one
I have made an attempt to use some of the principles here, let’s see if it works and you share the post 😛
If you have any questions whatsoever on the book, don’t hesitate just ask it in the coments below. Or if you have another suggestion for a book on marketing that you would like to share with us, that would also work
-OBTAINING OPTIONS:
Do not forget to check whether this book is in your local library before you run to get it on the net or to pay for it
Link to original post on libraries:
Free Physical Book, short delivery
If it is not found there you could still get it for FREE
with audible Free 30 day trial
If you’ve already finished up your audible trial than I suggest you get It on amazon after a careful price comparison though it might have changed since I last checked. (The link to amazon is an affiliate link and I will get a commission if you purchase through it, the rest are not)