Hey guys, havent posted in a while again, so let’s break the silence with this great piece “Influence: The psychology of persuasion” by Robert B. Chialdini.
We are primed to comply to them by nature, that is not to say that they are impossible to resist, but, they’re highly effective.
Decision factors
It is one of the influencing cornerstones in the industry meaning that many of the books in the field quote the principles and examples given here.
I didn’t need much more in order to decide that’s my next book.
Influence: The psychology of persuasion? What does it really contain?
- Reciprocation: The internal pull to repay what another person has provided us.
- Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
- Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more people undertaking that action, the more we consider that action correct.
- Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
- Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
- Scarcity: We want more of what is less available or dwindling in availability.
Example stories of the principles
At one case I even learned a method that could one day save my life ( In chapter of social proof ).
When the crime was being committed 38 people were watching and didn’t do as much as move a finger or call the police to help the victim.
Free stuff 🙂
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