Considering reading Content Rules?
Here are a fellow reader’s feelings about the book, expressed in numbers.
Narration
Clarity of Speech
How clear and understandable was the voice? 7/7.
I have no memory of any words that were not understood.
Fluency
Were there any gulps, voice jumps? Recording interruptions? The higher the score – the less interruptions. 4/6
Yes there were, and it aligns with what they´re saying in the book, to concentrate on delivering the message, rather than so much on the delivery.
Expressing Emotions
How much does it sound as if the narrator was really there?
How attached is he to the sentiment in the story?
And how well does he transfer the emotion to the reader?
In some parts the reading is monotonous or too fast, which makes it difficult to concentrate on it. For that reason I´ve gone through large chunks of the book with the E-Version. 4/7
Plot
Is there a storyline? How connected is one Idea to the one before it?
Answer: The chapters are mainly standalone and could be interchangeable mostly, though not in between parts. Which means that there’s not exactly a plot here, but I would like to not rate this, since I believe there shouldn’t be an expectation for a “plot” from a non-fiction book N/A/N/A
Heading Distribution
When I read the heading, can I recall the contents?
Answer: Remembered 54, Remembered vaguely 7, Did not remember 19.
7/10
Drive For Implementation
How much does the book push you to apply it’s contents?
Visuals
Does it use images or other resources to transfer it’s message?
Answer: According to this post audiobooks weren’t very popular in 2011 when the book was published, and so I wouldn’t like to rate the audiobook here, as perhaps for that reason they didn’t consider adding a PDF. Instead, I’ll rate the eBook.
So there were some images, but I feel more could have been of benefit.
Also, those images mostly don’t really elicit strong emotion in my opinion 3/7
Direct Calls to Action
How often does the author prompt you to apply the ideas in the book?
Answer: The biggest call to action is the 12-point checklist at the end of the book. This checklist does seem like it may prove useful, but in the long term, with very slow application of each of the principles, as a sort of playbook.
In the rest of the book I didn´t feel too many direct prompts. Although it does give many ideas we could apply but it doesn´t specifically stop and tell us “Do that, right now” or at least I didn’t feel it that much. 4/6
Providing Actual Specific Details
Can you actually apply the Ideas in the book without additional resources?
Answer:
-Most definitely, though some ideas are outdated (2011 publication).
-Also, it feels quite general often and geared towards applying in the future. Whereas in Ann’s Everybody Writes, I got a few takeaways straight away(small wins straight away).
-I also don´t feel I have applied anything revolutionary, though my opinion might change later.
So for now, I feel it is a 4/7
Examples
How often are examples provided to explain a point, and how well do they portray the ideas?
Answer: I didn´t feel something was left unexplained. Mostly I understood the Ideas that the authors tried to convey I believe. 20/20
Content
How interesting/useful was the content?
Answer: The format of Jay Baer´s book was a lot simpler to consume, and was more human than the whole bunch of lists in this book.
It was more of a story, though granted most marketing books do take the approach of lists, it could be more engaging and entertaining if they were more like Youtility. 21/30
Final Rating
Narration – 15/20
Plot – N/a/N/a
Heading Distribution – 7/10
Drive for Implementation – 11/20
Examples – 20/20
Content – 21/30
Final Rating – 74/100